By Jorge Moller
The Adventure Travel Trade Association (ATTA) is an organization that brings together more than 1,000 members in the adventure travel industry from around the world, including specialized tour operators, media, products, and consultants, among others. Chile has participated in this organization for more than seven years through Turismo Chile, seeing an important opportunity to promote our travel sector to this niche. Every year a summit is organized in different parts of the world that brings together more than 700 members for a four day event to discuss issues and industry trends such as marketing, sustainability, social networks, and business practices.